Bal Asha works for children found abandoned at various places across Mumbai every year. They have an adoption centre which has been successfully placing children in happy homes or rehabilitating them in their own homes since 1985.
We wanted to redesign the logo to represent the happiness and joy that is the result of all the hard work they do. The logo to retains the innocence and brilliance of all the children we met at the centre! We were pleasantly surprised to work with such open trustees and management led by Mr. Sunil Arora who were open to doing something fresh with their logo and identity.
At first, they were concerned about whether their stakeholders would feel the logo is very immature – but the exact opposite happened – where all of them felt an instant connect to the childlike vibrance and dynamism of the our proposed change.